What You Should Know About Franchise Ranking

Franchise ranking

What You Should Know About Franchise Ranking

Franchise ranking has become an essential tool to help prospective franchisees get a big-picture overview of the various opportunities out there. However, as a potential franchisee, it’s important to keep in mind that a ranking alone is not enough to make any kind of final decision about which franchise to choose. The rankings should only be used to create a shortlist of franchise options for closer examination. It’s also important to understand how the rankings are compiled so that you can evaluate them in light of their limitations.프랜차이즈순위

While it’s important to consider the ranking methodology, it’s also worth noting that some of the factors included in these evaluations may have an ulterior motive. For example, if a franchisor that’s advertising with the publication in question spends a large amount of money to be on the list, it’s possible that the editors may give it a higher rank than it would otherwise receive just based on its financial investment.

Another issue with a Franchise ranking is the fact that it can be hard to compare apples to apples when it comes to data points like sales revenue, number of locations, and percentage growth. It’s certainly impressive to see a major franchise system grow its number of locations by hundreds (and sometimes thousands) of units in a year, but is it really that different from seeing a small regional franchise grow its numbers by double-digits?

It’s also worth noting that the rankings are largely focused on quick-service restaurants. While there are some other categories in the rankings, such as home services and coffee shops, almost all of the top ten franchises and 29 of the top 100 are QSRs. This can give a misleading impression that these types of businesses are more lucrative than other, less-established franchises.

A final point to consider is the way that franchise ranking sites often focus on local SEO. While this is important for franchisees to do, it’s important to remember that the way users search online varies from place to place. For this reason, it’s a good idea to use location-based keywords in your content marketing to increase the likelihood that your content will appear on SERPs for searches related to your specific city or state. By using local keyword phrases in your SEO strategy, you can help potential customers find your business and ultimately convert them into paying customers. Using local keywords can also improve your SEO performance by making sure that your business appears on all of the Google platforms, including the search engine and Maps, where it’s most likely to be seen. This helps to drive more traffic to your franchise website and allows your individual location pages to rank well on their own. To learn more about how to incorporate local SEO strategies into your franchise website, contact us for a free consultation today. We can help you develop a strategy that will generate more leads and customers.솔솥