When it comes to promoting your hospital, the goal is to increase patient engagement and brand awareness. To do that, your healthcare services must have a strong digital presence. Social media campaigns are a great way to humanize your hospital and connect with potential patients. You can feature staff members and community outreach efforts, or share stories about the impact your hospital has on people’s lives.
In addition to social media, your hospital should also have a website and an active blog. Your website should be packed with helpful information that makes it easy for patients to schedule appointments and find the answers they need. Your blog should cover topics your patients care about and give you a chance to showcase your expertise.
You can also use traditional marketing methods, like TV and billboard ads. These options can be more difficult to track, but they can boost your reach and increase brand recall. For example, this ad from Mercy Health Fairfield features an image of an expectant mother with her newborn baby. This ad conveys the message that choosing the right medical facility is an important decision for parents and inspires viewers to visit their nearest hospital.병원광고
Using humor is another way to make your healthcare ads stand out. This tactic is especially effective in reaching young people, who are often surrounded by meme culture. Hospitals that use humorous images in their ads can make patients and their families smile—and they’re likely to remember your brand the next time they need healthcare services.
Another way to increase patient engagement is by hosting live Q&As on social media. You can host them on Facebook, Instagram, or TikTok, depending on your audience. For instance, Tina’s Wish, a foundation for ovarian cancer, hosts Facebook Live Q&As with doctors to educate the public on the disease and offer tips for prevention. You can promote these events on your social media and in your email newsletters.병원마케팅
Sponsoring a health or wellness podcast is an excellent way to reach your target audience and promote your hospital. Reach out to the podcast host or producer through email or social media to express interest in sponsorship opportunities. In return for your sponsorship, you can feature your branding on the episode title, dedicated segments, or logo placements on show materials. For example, you could partner with Dr. Mark Hyman to sponsor his “The Doctor’s Farmacy” podcast, which covers functional medicine and holistic healing.
PPC campaigns are an affordable, effective way to advertise your healthcare services. These online advertising tools can help you rank at the top of search results for relevant queries, which increases your visibility and attracts patients. However, you must invest the time and money in creating high-quality content to compete with other healthcare services. To succeed, you must research the keywords your patients are searching for—and then create content that’s optimized for those words. You can also work with a digital marketing agency to run these PPC campaigns for you.